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    The Successful Marketing Plan: How to Create Dynamic Results Oriented Marketing 4th Edition (Paperback)

    The Successful Marketing Plan: How to Create Dynamic Results Oriented Marketing 4th Edition (Paperback)

    The planning guide marketers have relied on for two decades--updated and expanded For more than 20 years The Successful Marketing Plan has been the marketing professionals go-to guide for creating plans that define and fulfill the needs of their target... more

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    Pre-Owned The Successful Marketing Plan: How to Create Dynamic Results Oriented Marketing 4th Edition 9780071745574

    Pre-Owned The Successful Marketing Plan: How to Create Dynamic Results Oriented Marketing 4th Edition 9780071745574

    Updated and expanded--the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives positioning pricing distribution advertising merchandising and virtually every other function of marketing. CONDITION –... more

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    $41.55 $6.96

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    Pre-Owned Marketing Plans Fourth Edition: How to prepare them how to use them (Paperback) 0750641169

    Pre-Owned Marketing Plans Fourth Edition: How to prepare them how to use them (Paperback) 0750641169

    Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining acceptable on books as long as the text is readable and markings... more

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    Pre-Owned Essentials of Health Care Marketing Fourth Edition (Paperback) 1284094316 9781284094312

    Pre-Owned Essentials of Health Care Marketing Fourth Edition (Paperback) 1284094316 9781284094312

    New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. The healthcare industry continues to undergo enormous changes with new laws and policies fresh innovations and an increasingly educated health consumer. As such healthcare... more

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    $6.82 $6.34

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    Pre-Owned Marketing 4th Edition By Grewal and Levy (Loose Leaf) Paperback

    Pre-Owned Marketing 4th Edition By Grewal and Levy (Loose Leaf) Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    $249.52 $49.96

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    Pre-Owned Marketing Management Global Edition Paperback

    Pre-Owned Marketing Management Global Edition Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in good condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 0273753363 ISBN-13:... more

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    $9.71 $8.55

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    Marketing Management Global Edition (Paperback - Used) 1292092629 9781292092621

    Marketing Management Global Edition (Paperback - Used) 1292092629 9781292092621

    For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to... more

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    $14.10

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    Global Marketing (Edition 6) (Paperback)

    Global Marketing (Edition 6) (Paperback)

    9780137023868. New condition. Trade paperback. 6th ed. Language: English. Pages: 587. Trade paperback (US). Glued binding. 587 p. Contains: Illustrations color Tables Maps Figures. The excitement challenges and controversies of global marketing. Global... more

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    Pre-Owned Integrated Advertising Promotion and Marketing Communications Global Edition Paperback

    Pre-Owned Integrated Advertising Promotion and Marketing Communications Global Edition Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    $6.84 $5.20

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    Pre-Owned Global Logistics and Supply Chain Management 4th Edition Paperback - USED

    Pre-Owned Global Logistics and Supply Chain Management 4th Edition Paperback - USED

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    $54.01 $40.83

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    Pre-Owned Consumer Behavior and Culture : Consequences for Global Marketing and Advertising 9781412979900 Used

    Pre-Owned Consumer Behavior and Culture : Consequences for Global Marketing and Advertising 9781412979900 Used

    The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and numerous updates on the highly regarded first edition CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal... more

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    30 Days series: 30 Days to Online PR & Marketing Success : The 30 Day Results Guide to Making the Most of Twitter Facebook LinkedIn and Blogging to Grab Headlines and Get Clients (Edition 1) (Paperback)

    30 Days series: 30 Days to Online PR & Marketing Success : The 30 Day Results Guide to Making the Most of Twitter Facebook LinkedIn and Blogging to Grab Headlines and Get Clients (Edition 1) (Paperback)

    Google and the Internet have changed how the PR game is played--and created an explosion of blogs Websites and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day... more

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    Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution (Paperback)

    Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution (Paperback)

    This book examines the impact of the Fourth Industrial Revolution on business strategy marketing management sustainability innovation and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a... more

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    $131.59

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    How to Start a Home-Based Antiques Business: How to Start a Home-Based Antiques Business 4th (Edition 4) (Paperback)

    How to Start a Home-Based Antiques Business: How to Start a Home-Based Antiques Business 4th (Edition 4) (Paperback)

    Learn how to set up and run a successful home-based antiques business including locating antiques pricing marketing and staying profitable. Worksheets and checklists help entrepreneurs get organized and achieve their goals. more

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    $66.61

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    Pre-Owned The IABC Handbook of Organizational Communication : A Guide to Internal Communication Public Relations Marketing and Leadership 9780787980801 Used

    Pre-Owned The IABC Handbook of Organizational Communication : A Guide to Internal Communication Public Relations Marketing and Leadership 9780787980801 Used

    The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational... more

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    $6.22 $4.50

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    Pre-Owned Fashion Marketing & Merchandising (Hardcover 9781619604926) by Mary G Wolfe

    Pre-Owned Fashion Marketing & Merchandising (Hardcover 9781619604926) by Mary G Wolfe

    9781619604926. Pre-Owned: Good condition. Hard cover. 4th Fourth Edition Text ed. Language: English. Pages: 672. Sewn binding. Cloth over boards. 672 p. Contains: Illustrations. Intended for a juvenile audience. Fashion Marketing & Merchandising brings... more

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    $32.37 $18.88

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    Marketing Communications (Paperback)

    Marketing Communications (Paperback)

    Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has... more

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    $66.00 $57.51

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    Marketing Communications (Hardcover)

    Marketing Communications (Hardcover)

    Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has... more

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    $179.00 $150.90

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    Pre-Owned The Zen of Social Media Marketing : An Easier Way to Build Credibility Generate Buzz and Increase Revenue 9781935251736

    Pre-Owned The Zen of Social Media Marketing : An Easier Way to Build Credibility Generate Buzz and Increase Revenue 9781935251736

    The Ultimate Primer and How-To Guide for Social Media Marketing In the two years since the first edition became a global bestseller the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or... more

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    $3.99

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    Pre-Owned Strategic Market Management : Global Perspectives (Paperback) 9780470689752

    Pre-Owned Strategic Market Management : Global Perspectives (Paperback) 9780470689752

    The text is a European adaptation of our current US book: Strategic Market Management 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses.Good Condition: Minimal... more

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    $12.92 $9.18

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    Introducing Intercultural Communication: Global Cultures and Contexts (Paperback)

    Introducing Intercultural Communication: Global Cultures and Contexts (Paperback)

    Taking a global and critical perspective Introducing Intercultural Communication is the ideal guide to becoming a critical consumer of information and an effective global citizen. This Fourth Edition presents the concepts theories and applications from... more

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    $50.72 $45.47

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    Purple Cow New Edition: Transform Your Business by Being Remarkable (Hardcover)

    Purple Cow New Edition: Transform Your Business by Being Remarkable (Hardcover)

    The cult classic that revolutionized marketing by teaching businesses that you re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been... more

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    $14.99

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    S-Corporation: Small Business Start-Up Kit: S-Corporation: Small Business Start-Up Kit (Other)

    S-Corporation: Small Business Start-Up Kit: S-Corporation: Small Business Start-Up Kit (Other)

    The new and updated 4th Edition of this best-selling business guide contains everything needed to set-up and run an S-corporation. Business plans marketing worksheets financial planning tools legal and tax forms are all included. This edition also... more

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    $34.19

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    Pre-Owned S-Corporation: Small Business Start-Up Kit (Paperback) 1892949539 9781892949530

    Pre-Owned S-Corporation: Small Business Start-Up Kit (Paperback) 1892949539 9781892949530

    The new and updated 4th Edition of this best-selling business guide contains everything needed to set-up and run an S-corporation. Business plans marketing worksheets financial planning tools legal and tax forms are all included. This edition also... more

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    $5.46

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    Pre-Owned Corporate Communication: A Guide to Theory and Practice Paperback

    Pre-Owned Corporate Communication: A Guide to Theory and Practice Paperback

    Used by nearly 20 000 students in over 50 different countries on courses in Corporate Communication Organizational Communication PR and Marketing Communications and as an invaluable source for reflective practitioners the new fourth edition has been... more

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    $8.43

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    Understanding the World Economy (Paperback)

    Understanding the World Economy (Paperback)

    This fourth edition of Understanding the World Economy will continue to provide the reader with the clearest guide available to the global economic scene. Since the last edition was published in 2006 enormous changes have taken place. The world economy... more

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    $84.99 $67.99

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    Springer Texts in Business and Economics: Macroeconomic Policy: Demystifying Monetary and Fiscal Policy (Hardcover)

    Springer Texts in Business and Economics: Macroeconomic Policy: Demystifying Monetary and Fiscal Policy (Hardcover)

    This book is an applications-oriented text designed for individuals who desire a hands-on approach to analyzing the effects of fiscal and monetary policies. Significantly updated for the fourth edition the text provides an understanding of the global... more

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    $109.99 $69.04

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    Understanding the World Economy (Hardcover)

    Understanding the World Economy (Hardcover)

    This fourth edition of Understanding the World Economy will continue to provide the reader with the clearest guide available to the global economic scene. To reflect the enormous changes which have taken place in the world economy in recent years this... more

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    $240.00 $192.00

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