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Routledge Studies in Marketing Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands (Paperback)

This book articulates a new theoretical approach to branding labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the... more

Brand Portfolio Strategy: Creating Relevance Differentiation Energy Leverage and Clarity (Hardcover) by David A Aaker

9780743249386. New condition. Hard cover. Language: English. Pages: 348. Sewn binding. Cloth over boards. With dust jacket. 348 p. Contains: Illustrations. With the explosion of brands in today s marketplace a mastery of brand management has become... more

Brand Portfolio Strategy: Creating Relevance Differentiation Energy Leverage and Clarity (Pre-Owned Hardcover 9780743249386) by David A Aaker

9780743249386. Good condition. Hard cover. Language: English. Pages: 348. Sewn binding. Cloth over boards. With dust jacket. 348 p. Contains: Illustrations. With the explosion of brands in today s marketplace a mastery of brand management has become... more

Pre-Owned B2B Brand Management (Hardcover 9783540253600) by Philip Kotler I Michi Waldemar Pfoertsch

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Healthcare Leadership Excellence: Creating a Career of Impact (Paperback - Used) 1567934749 9781567934748

Are you pursuing a meaningful career or merely working at a string of jobs? This book will motivate you to think beyond the pressing day-to-day challenges of healthcare management and plan a career with purpose. It describes what you can do now to... more

From Brand Vision to Brand Evaluation (Paperback - Used) 0750646144 9780750646147

From Brand Vision to Brand Value presents the reader with practical applications for brand building that build upon the theoretical background outlined in Creating Powerful Brands a hugely successful text co-written by the author. it moves beyond the... more

Marketing Management: Business Development: 7 Easy Steps to Master Growth Hacking Lead Generation Sales Funnels Traffic & Viral Marketing (Paperback)

Are you looking to assess your organization s performance and looking for ways to improve organizational growth and prospects? Are you unsure how to go about creating relationships strong strategies brand awareness and marketplace expansion? Are you... more