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Best Seller | This book articulates a new theoretical approach to branding labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the... more | go to store |
| 9780743249386. New condition. Hard cover. Language: English. Pages: 348. Sewn binding. Cloth over boards. With dust jacket. 348 p. Contains: Illustrations. With the explosion of brands in today s marketplace a mastery of brand management has become... more | $29.97 $15.02 FREE shipping go to store |
| 9780743249386. Good condition. Hard cover. Language: English. Pages: 348. Sewn binding. Cloth over boards. With dust jacket. 348 p. Contains: Illustrations. With the explosion of brands in today s marketplace a mastery of brand management has become... more | $9.72 $8.17 FREE shipping go to store |
| Pre-Owned B2B Brand Management (Hardcover 9783540253600) by Philip Kotler I Michi Waldemar Pfoertsch Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more | $6.52 $5.78 FREE shipping go to store |
| Are you pursuing a meaningful career or merely working at a string of jobs? This book will motivate you to think beyond the pressing day-to-day challenges of healthcare management and plan a career with purpose. It describes what you can do now to... more | $12.74 $11.13 FREE shipping go to store |
| From Brand Vision to Brand Evaluation (Paperback - Used) 0750646144 9780750646147 From Brand Vision to Brand Value presents the reader with practical applications for brand building that build upon the theoretical background outlined in Creating Powerful Brands a hugely successful text co-written by the author. it moves beyond the... more | FREE shipping go to store |
| Are you looking to assess your organization s performance and looking for ways to improve organizational growth and prospects? Are you unsure how to go about creating relationships strong strategies brand awareness and marketplace expansion? Are you... more | go to store |
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